When we refer to fashion, we mean to say what is fashionable. It could be defined as an entire style of dress, accessories, shoes, hairstyle, clothing, or behavior in a given situation and at a certain time. In its broader usage, the word also means a style defined by the fashion business as what is fashionable at that time. The word was popularized by Coco Chanel in her book I Am A Fashion Fairy (1947). The book had a huge influence on American and international fashion and has been recognized as a classic.


Nowadays, fashion has become an art form and profession for many people all over the world. There are several types of fashion. It could be described as the clothing customarily worn by members of a society, like a tribe, family, or any other group. Fashion in this sense generally refers to custom. It may be connected with the customs and traditions of a certain country, like Indian fashion, Chinese fashion, etc. However, it may also refer to the visual culture associated with particular kinds of fashion.

In the past, fashion was associated with status. People, who belonged to high class, wore expensive clothes and accessories. Fashion, especially women’s fashion, has evolved in the last two decades. This change was a result of the growing global consciousness and concern about environmental degradation and poverty.

Fashion nowadays, means every aspect of dressing. Women today are very conscious about what they wear. High fashion designers have created innovative styles, which are still fashionable. Today, high fashion designers have to keep up with the latest changes in the world of fashion. They are not left behind by their competitors.

A number of factors shape the trends of fashion. The materials used, colors, design, and the designs used, all make a fashion statement. Fashionable clothes, accessories, shoes, and jewelry have become a selling point for many businesses. This is why businesses try to find ways of making their clothing more fashionable. Companies also use advertising techniques to make the general public understand their products and services.

Fashion has given women the power to think and act differently. It has allowed them to decide how they want to present themselves. They no longer feel confined to wearing garments that they find in their families or local stores. Nowadays, women can choose to look and feel different. They can set up their own fashion boutique and sell anything under the sun. If the public thinks that a woman is fashionable, she will have more opportunities and potentials in life.